University of Newcastle
Department of agricultural economics and food marketing - University of Newcastle


Kings Walk
United Kingdom

Ph : 44 191 222 69 00
Fax : 44 191 222 67 20
e-mail :





The department of Agricultural Economics and Food Marketing (AEFM) is one of the largest of its kind in Europe and a recognised centre of research excellence in the UK. It comprises over 20 established teaching and research staff, supplemented by further research fellows and officers, and 40 postgraduate students. The quality of both teaching and research activities in the Department have been rated as excellent in recent national quality assessment exercises. The department holds an international reputation for agricultural policy analysis and mathematical modeling and has specialist expertise in the analysis of food markets and consumption behaviour within the European context.
In terms of research strengths, the traditional focus of the Department has been on agricultural and food issues both in the UK and abroad, with an established reputation in agricultural policy analysis, economic modelling, marketing and market analysis and food consumer behaviour. More recently, new strengths in rural and environmental policy analysis have been developed with the Centre for Rural Economy (CRE) providing a focus for teaching and research into countryside change and rural development in the UK and Europe. The multi-disciplinary nature of researcher profiles in the Department, from economists, marketers and policy analysts to rural sociologists and geographers, is a further feature of this unit. The result is a range of studies which examine diverse aspects of the agrifood and rural sectors, at almost every stage in the supply chain.



Tregear A.
What is a 'typical local food?' An examination of territorial identity in foods based on development initiatives in the agrifood and rural sectors. Centre for Rural Economy Working Paper Series WP58. University of Newcastle.

Tregear A.,
Market orientation and the craft firm: the case of small speciality food producers in the north of England. Paper submitted to the Academy of Marketing annual conference, Cardiff Business School, Cardiff, 2-4 July 2001.

McEachern M., Tregear A.
Farm animal welfare in the UK: a comparison of assurance schemes. Farm Management 10(11): 685-708.

Pecher A., Tregear A.
Product country image effects for food products: the case of German cheese in the UK. Journal of International Food and Agribusiness Marketing 11(3).

Mai L. W., Ness M. R.
"Customers' Satisfaction and Future Purchase of Speciality Mail-order Food in the UK", Journal of Food Products Marketing, Vol. 6 No. 1, pp 1-10.

Mai L. W., Ness M. R.
"Canonical Correlation Analysis of Customer Satisfaction and Future Purchase of Mail-order Speciality Food", British Food Journal, Vol. 101, No. 11, pp. 857-870.

Tregear A., S. Kuznesof A. Moxey.
Policy initiatives for regional foods: some insights from consumer research. Food Policy 23(5):383-395.

Tamagnini V, Tregear A.
An assessment of niche marketing opportunities in the delicatessen meat sector. British Food Journal 100(5) :228-235.

Mai L. W., Ness M. R.
"Perceived Benefits of Mail-Order Speciality Foods", British Food Journal, Vol. 100, No. 1, pp. 10-18.

Mai L. W., Ness M. R.
"Consumers' Perceptions of Speciality Mail-Order Food", Journal of Marketing Management, Vol. 13, No 7, 705-725. Special Edition of prize-winning papers from Academy of Marketing Conference, July 1997.

Gofton L. R., Ness M. R.
Business Marketing Research, Kogan Page: London. ISBN 0 7494 1984 9.

Ness M. R.
"Multivariate Analysis of Marketing Research Data" in Padberg D I, Ritson, C and Albisu, L M (eds.), "Agro-Food Marketing" , CAB International, Oxford, UK.

Gerhardy H., Ness M. R.
"Consumers' Preferences for Eggs Using Conjoint Analysis". World's Poultry Science Journal, Vol. 51, pp.

Ness M. R., Walker S. W.
"Average-Cost Pricing in the Compound Feed Industry", British Food Journal, Vol. 97 (1), pp. 27-35.