The Netherlands
Presentation of the research Institutions working on OLP's

Wageningen University
, Marketing and Consumer Behavior Department

Wageningen University, Department of Social Sciences, Rural Sociology Group

Wageningen University,
Marketing and Consumer Behavior

Wageningen University, Social Sciences

Address :
WU - Marketing and Consumer Behaviour Group
(Leerstoelgroep Marktkunde en consumentengedrag) De Leeuwenborch, Hollandseweg 1,
6706 KN Wageningen,
The Netherlands

Ph : +31 317 483385
Fax : + 31 317 484361
e-mail : Office@ALG.MENM.WAU.NL

Main objectives :
The research of the group is focused on two main themes:
"consumer behaviour" and "marketing in the value-added chain of agricultural and food products".
The research themes provide insight into the functioning of marketing institutions, such as auctions and futur es markets,
and their role in the agricultural and food marketing channel, and provide valuable information for food and agribusiness
organisations in developing customer-oriented marketing strategies.
The group's research is primarily quantitative in nature. Models are used to meet the research objectives, with special
attention for marketing research models and quantitative tools to analyse marketing data.

Researchers working on PDO and PGI :

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Wageningen University,
Department of Social Sciences, Rural Sociology Group

Wageningen University, Social Sciences

Address :
Hollandseweg 1,
6706 KN Wageningen,
The Netherlands

Ph : +31 (0)317484507
Fax : +31 (0)317485475
e-mail (secretary): Ans.vanderLande-Heij@ALG.SWG.WAU.NL

Main objectives :
The research program of the Rural Sociology Group covers five domains, interrelated in thematic, theoretical and methodological respect. Short characteristics of these four domains:

  1. Reconstructing rurality: how nowadays rural areas are being represented, contested and transformed in rural discourses and policies.
  2. Transformation processes in agriculture: examining social relations of production (including vertical integration), strategies of farm development and ecological modernisation.
  3. Farming as co-production of agriculture and biodiversity: investigating the interrelations between farming and qualities of nature, landscape and biodiversity.
  4. Consumer driven food chains: examining social processes that construct and define the quality of food production and consumption.
  5. Gender issues: combines the study of gender relations with the study of rural development processes, as well as relating these to biophysical and technical aspects of agricultural production and the rural environment.

Researchers working on PDO and PGI :

  • Jan Douwe van der Ploeg
    Education and qualifications: M.Sc. Agricultural Engineering, Wageningen Agricultural University; Ph.D. Social Sciences, Leiden University (1985).
    Current position: Professor and chair of Rural Sociology, Head of Rural Sociology Group
    Rural sociologist whose main theoretical interest concerns the arenas in which farmers and peasants are operating and the interlinked structuration of the labour process on the farm. Hence, attention has been given to the balance of commodity and non-commodity relations as well as to the balance between global forces and local responses. In Third World research, attention has been given to processes of land reform. In European research notions of heterogeneity and farming styles are central. Field research has been carried out in Peru, Colombia, Guinea Bissau, South Africa, Italy, Spain, Portugal, Greece and the Netherlands.

  • Han Wiskerke
    Education and qualifications: Education and qualitifcations: M.Sc. Agronomy, Wageningen Agricultural University (1992); Ph.D. Rural Sociology, Wageningen Agricultural University (1997).
    Current position: Lecturer, Research Co-ordinator and Acting Head of the Rural Sociology Group
    Rural sociologist whose main theoretical interest concerns the socio-technical dynamics of agricultural and rural innovation processes. Topics of research include the social construction of technology, the social dynamics of innovative farmers' networks, farmers' institutional strategies, learning strategies, and technical-institutional design methods for sustainable farming. Conducts empirical research in the Netherlands, Italy and South-Africa. Is involved in and co-ordinates several national and international research projects on sustainable agriculture and rural development. Has previously worked as project manager at the Centre for Agriculture and Environment (Utrecht) and as postdoc at the Centre for Studies of Science, Technology and Society of Twente University (Enschede).

  • Henk Renting
    Education and qualification: M.Sc. Rural Sociology/Environmental Sciences, Wageningen Agricultural University.
    Current position: lecturer and co-ordinator of European research projects
    Rural sociologist working on the elaboration of theoretical concepts and policy approaches for sustainable agriculture and rural development, including nature and landscape management by farmers, agri-tourism, quality production, organic farming and short food supply chains. Currently co-coordinating the European research project "The socio-economic impact of rural development policies: realities and potentials" (FAIR CT-4288).
    Field research experience in the Netherlands, the Basque country and Germany.

  • Henriette Klawer
    Education and qualifications: M.Sc. Rural Sociology at Wageningen University (2001)
    Current position: Associated researcher
    Rural Sociologist with research experience in Italy and the Netherlands. Research conducted in Italy focused on the difference between organic farming and conventional farming with respect to the impact of farming practices on landscape. In the Netherlands she worked for the Louis Bolk Institute (specialised in organic farming) on the interaction between nature and farming practices in the province of Friesland. Is currently working on ways to strengthen the typical characteristics of regional products and on an assessment of available knowledge with respect to this topic.

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