AEFM University of Newcastle Mitchell Ness


University of Newcastle-upon-Tyne
Department of agricultural economics and food marketing
Kings Walk
Newcastle-upon-Tyne NE1 7RU
United Kingdom

Ph : 44 (0)191 222 6928
Fax : 44 (0)191 222 6720
e-mail :



  • WP 4 : Partner
  • WP 5 : Partner
  • WP 7 : Partner


He has held an appointment of lecturer at University of Newcastle since 1980. He has research interests in consumers' preferences for quality and freshness attributes of foods, mail-order marketing of regional speciality food, ethical food retailing communication of food risk to the public and the supervision of research on the Greek olive oil sector and the Portuguese meat sector.
If you want more information, see CV and photo.


Mai L. W., Ness M. R.
"Customers' Satisfaction and Future Purchase of Speciality Mail-order Food in the UK", Journal of Food Products Marketing, Vol. 6 No. 1, pp 1-10.

Mai L. W., Ness M. R.
"Canonical Correlation Analysis of Customer Satisfaction and Future Purchase of Mail-order Speciality Food", British Food Journal, Vol. 101, No. 11, pp. 857-870.

Mai L. W., Ness M. R.
"Perceived Benefits of Mail-Order Speciality Foods", British Food Journal, Vol. 100, No. 1, pp. 10-18.

Mai L. W., Ness M. R.
"Consumers' Perceptions of Speciality Mail-Order Food", Journal of Marketing Management, Vol. 13, No 7, 705-725. Special Edition of prize-winning papers from Academy of Marketing Conference, July 1997.

Gofton L. R., Ness M. R.
Business Marketing Research, Kogan Page: London. ISBN 0 7494 1984 9.

Ness M. R.
"Multivariate Analysis of Marketing Research Data" in Padberg D I, Ritson, C and Albisu, L M (eds.), "Agro-Food Marketing" , CAB International, Oxford, UK.

Gerhardy H., Ness M. R.
"Consumers' Preferences for Eggs Using Conjoint Analysis". World's Poultry Science Journal, Vol. 51, pp.

Ness M. R., Walker S. W.
"Average-Cost Pricing in the Compound Feed Industry", British Food Journal, Vol. 97 (1), pp. 27-35.