Principal themes of researchs :

    • Valorisation of traditional agro-food products
    • Agro-food marketing
    • Strategic management

Curriculm vitae :

  • Academic degree:

    • Preparing PhD dissertation- Post Graduation in Marketing Research (2000)
    • MSc in Administration and Management, specialisation in Marketing (1996)
    • MBA with specialisation in Marketing (1993)- BSc in Economics (1987)

  • Professional activity:

    • Lecturer in UTAD (1990-…), teaching of Microeconomics, Stock Management, Business Management, Strategic Management and Marketing at BSc level and of Agri-Food Marketing and Agri-Forest Marketing at MSc level
    • Technical Coordinator in Enterprise Association (1988-1990)
    • Administration adviser (1987-1988)·

  • Scientific activity - Participation in research projects (team member):
    • "Market research and marketing policies related to olive oil production in Trás-os-Montes and Alto Douro" (1998)
    • "Valorisation of endogenous resources in PROCOA intervention area: the case of traditional agri-food products and landscape" (2001)
    • "Valorisation of agri-food products in Trás-os-Montes e Alto Douro - the case of OLP" (in execution)- "Valorisation of agri-food products with a marketing view - the case of PDO products", PhD. Programme (in execution)
    • "Market research and marketing policies for Douro wine - AOC" (in execution)